"Thousands of heartbeats, one heart": Peru renews its visual identity

A few weeks ago, the Province of Our Lady of Grace of Peru presented its new visual identity to the collaborators and pastoral agents of its parishes and pastoral initiatives

Under the motto "Thousands of heartbeats, one heart", the launching event took place at the Colegio San Agustín in Lima, an event that brought together the Augustinian family in person and virtually after a journey of several months of work.

Fr. Hernanis Diaz, Prior Provincial, emphasized during his speech that "we do not want communication in the Province to become an exercise of institutional marketing; rather, we want to contribute to the unity of the Order and spread the Augustinian spirituality for a better service to the mission".

Likewise, according to Yuliana Rendon, head of communication of Our Lady of Grace, Fr. Hernanis wanted to emphasize the importance of the revitalization of the Province, without losing its identity: "one soul and one heart towards God", as expressed in the Rule of St. Augustine.

For his part, the Provincial Secretary, Fr. Miguel Oblitas, detailed the meaning of the new emblem and corporate image of the Province, its educational institutions, parishes and provincial headquarters.

In addition to sharing during this event moments of community, unity and fraternity with the community present, there was a space for our collaborator, Yuliana Rendón, to explain to the attendees in person and online the main changes in the new visual identities of the Province through a simple and agile explanatory video; at the same time she showed a summary of the Visual Identity Manual that the Province of Our Lady of Grace has carried out.

Finally, the event concluded in the presence of the Lord with the participation of Fr. Segundo Agip, Coordinator of the Sub-Commission of the Pastoral Ministry of Education, who led a moment of prayer for the fruits of these new developments in the field of communication, essential to transmit the Good News and to be witnesses of the love of Christ, his Church in the Order of St. Augustine.